The Crystalline Silicon Solar Module Price fall and the Global policy changes has brought the Solar Market in a new path, which means they should target the high Growth Markets like India and China. But it is not easy for the players to target these Cost Conscious Markets, says Lux Research.
Matt Feinstein, Lux Research Analyst has said “While some historically strong demand markets will continue to pay dividends, the real winners going forward will need to make a few well-informed bets,” in their new report - Past is Prologue: Market Selection Strategy in a New Solar Policy Environment.
Matt also says, “Successful players will anchor business in key developed regions like the U.S., Europe, Japan, and China, and place informed bets in markets like South/Central America, the Middle East, and Africa, through new offices or partnerships,”
Lux Research analyzed the risk vs. reward, based on policy and market factors, for both distributed and utility-scale solar in countries around the world. Among their findings:
- Established markets remain fruitful for distributed generation despite downturns in demand and reduced feed-in tariffs. Markets such as Germany and Italy have demonstrated a strong preference for rooftop systems and have strong existing channels to market.
- High-growth markets come with high risks as well, but emerging economies of India, China, South Africa, and Saudi Arabia are set to become solar powers. Competition is booming in the last three in particular, and each will exceed installation targets.
- In solar, firms that take calculated risks and expand quickly into foreign markets will boost success, as First Solar and many Chinese module manufacturers have shown. As the Chinese industry consolidates, opportunities exist for other global players.
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