SHAN Solar to revolutionize solar marketing through “Build Your Own System”

Thursday, April 25, 2013 0 comments

Shan Solar Pvt. Ltd., the Bangalore headquartered solar PV Module manufacturer, solar park developer and EPC contractor, as part of its vision to offer innovative & customized solar solutions today announced the launch of its “Build Your Own System” concept which is expected to be a game changer in aggressively promoting distributed generation and empower masses to produce personal power. Also the company indicated that it is exploring various financing options through strategic tie-up with banks, FI’s and NBFC’s. 
 
It is probably for the first time in the Indian solar industry history that “Build Your Own System” concept is being introduced. This radically new idea stems from SHAN’s belief that solar offerings should never have product orientation. More importantly customized solar solution is critical to get optimum results, thereby justifying the investment being made. This model revolves around the expertise of application engineers with company directly taking the responsibility of design, installation and maintenance.
 
Commenting on “Build Your Own System”, Mr. Sury Singapur, Chairman & Managing Director, Shan Solar, said, “Mapping customers’ actual requirements in terms of design and feasibility will go a long way in building robust solar solutions for a variety of applications. With solar power technology becoming more relevant now than ever before, we are convinced that our concept of “Build Your Own System” will empower masses to embrace solar power as the preferred choice of energy. This, besides enabling them to not only tide over acute power shortage but also insulate against rising electricity cost.” 
 
Further, he pointed out, the new policy initiatives of Tamilnadu and Kerala that encourages roof top solutions will help accelerate distributed power generation model envisioned and “Build Your Own System” could be the vehicle to embark on this journey. Also he added with Solar Purchase Obligation (SPO) being made mandatory in Tamilnadu, we believe that our concept will encourage a new group of investors to take advantage of the new policy initiatives.

According to Mr. Rajesh Rangarajan, Chief Marketing Officer and EPC Head, Shan Solar, “There were several shortcomings that has stunted the growth of solar roof top solutions in the past. With over 100 man years of cumulative experience in the solar industry, SHAN’s team has conceived the concept of “Build Your Own System” that aims to iron out glitches in the existing market where products rule the roost”.

We believe in providing multiple options to customers after conducting site visits by our Solution Providers / Application Engineers after understanding their needs clearly, thereby enabling customers to choose the best option open to them. Also unique to our approach will be the fact that customers need not go to a dealer network for a solar product but instead rely on SHAN’s Solution Providers to visit their door steps to offer a customized solution, Mr. Rajesh added.
 
About Shan Solar:

An innovative renewable energy company with a commitment to commercialize green technology and power sustainable future, SHAN Solar has its production facility at Sri City SEZ, Chitoor District, Andhra Pradesh (near Chennai) and an Engineering Centre of Excellence in Bangalore. As an end-to-end seamless solar solutions provider, SHAN through its novel solar solutions is keen to address energy crisis holistically be it a utility level project or commercial or residential or turnkey project. Shan Solar module manufacturing line is automated and the factory certified for ISO 9001:2008; ISO 14001, OHSAS 18001 and ISO 50001 standards. The modules it manufactures comply with IEC 61215; IEC 61730; IEC 61701; Severity 1 and VDE safety standards.

For more Queries Contact: umesh@propr.co.in
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